Are You Missing Out On These 3 Hot Trends in Twitter Marketing?

June 2, 2009 by Melanie  
Filed under Twittering

tweetiesTwitter now is the hottest social media space in the world. Heck, even Oprah, Ashton, Diddy and a whole range of the Hollywood elite are now on the microblogging platform. What’s more remarkable are the developments happening in the Twitter for Business space. Here are 3 exciting trends that will explode your social media ROI once you implement it into your Twitter marketing efforts.


You may not be one of those mega-stars, but did you know you can be one of the niche superstars in your Twitter marketing channel? Stephen Pierce, Joel Comm and a whole range of other gurus are saying you can own your field by positioning yourself as an expert, and Twitter solidifies your grip because you can build credibility like crazy.

By using Twitter, you can position yourself as a maven because now you can build yourself a following really rapidly that are eager to hear what you have to say. It’s really the fastest way to amass a loyal tribe.

This trend will not continue for long, because tons of people have come on Twitter to stake their ground. So get first mover advantage while you still can.


This is something the celebrities themselves have been picking up. You see, the Pareto Principle says 20% of the fans will give them 80% of the support (and movie/music sales). Similarly, 20% of your buyers actually give you 80% of the sales.

Twitter attracts that 20% for you because they voluntarily start following you on Twitter. They take the trouble to find you and add you, hence they are more interested in what you have to say and sell compared to the rest of your crowd. Just add some “Follow Me on Twitter” notices to your website and you can filter your red hot buyers from there.

This trend is here to stay. You just need to keep aggressively promoting your Twitter account so your users will flock to where you want them to go.


This is a trend that even the mighty Google is watching closely. Real-time search is the future. You see, when Google is excellent at what people are searching for at the moment, Twitter is amazing for what people are thinking about at this point.

As a result, you can closely match your marketing angles to the needs of your target market because you know what their dreams, hopes, and fears are without expensive traditional research methods like focus groups and surveys. All you need to do is go to to find out what people are talking about at this point and use it in your marketing.

However, you do need to be selective in what you find out. Spammers are trying game the system, so using 3rd party systems like could be ideal.


Twitter has opened the door to the revolution of doing business online. By utilizing these trends, the small business owner will find that the playing field is level through twitter marketing. So get trendy and start making money now.

And now I would like to invite you to claim your instant free access to my Twitter marketing and psychology videos by going to

You’ll get the 2 videos walking you through how Twitter is one of the most potent tools to take your business to a whole new unprecedented level.

~ From “The Puppet Master” Kenneth Yu


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