Twitter For Your Business – How to Get Started on the Right Foot

July 4, 2009 by Melanie  
Filed under Twitter Apps

Twitter Bird

Twitter Bird

Twitter is a social media platform perfectly in line with what we want, “simple, fast, and easy”. Using just 140 characters and nothing else, we all know exactly what we’re getting. A tweet is simply a short, concise, direct, easy to read “blurb” that provides insight to something bigger and better. From a business perspective, each tweet is an opportunity to sell you, your company, your product or service.

So, how do you effectively use Twitter to promote your business? Well, like so many things out there with internet marketing, there is not just “one way” to do it. For the sake of conversation lets break this down into two categories: direct and indirect advertising.

As a new person, small business, or large company the first step will be an indirect approach. By indirect I mean you are NOT going to start sending tweets about your company or products right away, just the opposite. You are going to build your reputation and start to learn the ropes by being a good listener. As you get involved and gain followers and start following others, you will start to read the tweets and learn the tricks that will actually build you and your company up in a positive light. This is an important step.

Some simple ways to build a likable personality on Twitter is to provide useful information or insight. This could be a link to a newly released report (on a topic that is within your field), or a great article, maybe a reference to a good book or good product. Really, you want to provide value to others, so they see you as someone they trust and in turn this will increase your chances of working with them later on down the road.

Once you start to get the hang of how things work by participating, providing value, and listening to what people are saying it’s time to take it to the next level. Your approach can become a bit more direct. Now when I say direct, I’m using this term very loosely.

I don’t want this to become a lesson in internet marketing, but often times companies or small business entrepreneurs will have a blog that they push traffic to. The purpose of the blog is to provide additional detailed information about the company, product or services in a non-invasive way. Again, this is based on the philosophy that when you provide value, people will trust you and in turn want to work with or partner with you. Pretty basic, but what seems to happen sometimes is we get so excited about the “potential” sale that we end up smothering our prospects. This is a sure turn off for any potential customer.

So, a great strategy is to tweet about new blog posts on your business blog or company blog and include the link. Let’s say you just wrote a blog post about how to use Twitter effectively for your business, you could tweet: “Want to learn how to effectively use Twitter in your business?” – then include the link. This will drive traffic to your blog, which acts as the first step in the sales process. Now, just sending prospect to a blog is not good enough, you must take the time to craft your blog in a specific way that all visitors know what to do “next”…have a call to action on your blog! That is a topic for another article…back to the topic at hand.

Always remember, Twitter never sleeps and it is constantly moving. Because of this, we have the opportunity to test often. Testing your results on Twitter will help you to recognize the actions that are actually helping your business, and also eliminate the actions that are not producing results. Trust me, you don’t want to overlook the value in tracking. A great tool that will shorten your URL and also track how many people are clicking on your link is called TR.IM and you can visit this site by going to

Take the time to get familiar with Twitter so you can develop a solid strategy that will work for you and your business. Build your reputation and work on gaining as many followers as possible by providing useful information in your tweets. It will not be long before you are driving tons of traffic to your sites with the use of this simple yet satisfying social networking tool.

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About the Author

Brian and Krysti Horwitz are professional marketers & successful entrepreneurs. They are experienced coaches and consultants in the internet marketing arena teaching proven strategies and techniques that have created millions. To lean more visit:


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