3 Advanced Twitter Marketing Strategies You Shouldn’t Learn

June 16, 2009 by Melanie  
Filed under Twitter Apps

Twitter Bird

Twitter Bird

Twitter has become more than just a main stream media – it has become the latest “must have” social network for many businesses and individuals. And as flood of new members join the ranks of twitterers – some of the misconceptions turn into true problems.

Allow me to explain!

Twitter is not just a platform for marketing but a social medium, meaning that majority of the people are there to communicate, establish relationships and develop their business. While marketing is permitted and welcomed by many, as long as it is consistent with your main message and actually services your market niche.

Unfortunately too many tend to ignore the fact and jump straight into marketing without as much as saying a personal “Hello”. What is even worse – when you visit their Twitter home page all you see is them talking AT YOU not with the followers.

So here are the 3 Things You Shouldn’t Learn About Twitter

1. Don’t Do Auto-DM

Automated Direct Message, also known as AutoDM is one of the most controversial and generally disliked techniques that borders on spam. Twitter is all about instant communication and sending and autoresponder message to your followers and what is even worth – include a link in it is equal to screaming at me to go visit your site as soon as we meet on the street.

Use common sense! If you wouldn’t do it face-to-face – why would you abuse Social Network?

2. Don’t Talk AT Me, Talk TO Me

Twitter is all about conversations that happen in real time, right now and they all must fit in 140 characters or less!  Reserving your conversations only to information you share is equal to ignoring the conversation.

Once again common sense: Would you stand in a group of people and every once in a while shout out something you have to say ignoring whatever conversation was happening at the moment?

They WHY would you do it on Twitter?

3. Don’t Ignore Your Market Needs

People have chosen to follow you for one or another reason but they will remain your followers only if you will continue delivering information they liked in the first place. More often than not it was an answer to their question, solution to their problem or contribution to a common conversation that you made.

Consider your market needs and continue to provide information that services it, delivers answers and provides solutions! And yes, that does include marketing of affiliate products, your own services and even competing products.

Common Sense: People have a trust in your words, use it wisely and don’t peddle crap on them just to make a quick buck!

Conclusion: Twitter can be extremely powerful tool in your arsenal or it could be the beginning of your doom if you decide to abuse it. Information spreads like a fire and damage to your reputation can be very hard to repair if you do something stupid.

Consider common sense strategies in everything you do on Twitter or any other social network, if you wouldn’t do it to a people having a conversation with you face-to-face due to moral restrains – stay away from using it on social networks.

It will not make you a star but it will gain you respect and provide you with benefits you expected.

And now I would like to invite you to learn more about Advanced Twitter Marketing and download a free Step-by-Step guide on Twitter and WordPress blog integration responsible for increasing traffic to my own blog 35% Tweet Your Blog


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Are You Missing Out On These 3 Hot Trends in Twitter Marketing?

June 2, 2009 by Melanie  
Filed under Twittering

tweetiesTwitter now is the hottest social media space in the world. Heck, even Oprah, Ashton, Diddy and a whole range of the Hollywood elite are now on the microblogging platform. What’s more remarkable are the developments happening in the Twitter for Business space. Here are 3 exciting trends that will explode your social media ROI once you implement it into your Twitter marketing efforts.


You may not be one of those mega-stars, but did you know you can be one of the niche superstars in your Twitter marketing channel? Stephen Pierce, Joel Comm and a whole range of other gurus are saying you can own your field by positioning yourself as an expert, and Twitter solidifies your grip because you can build credibility like crazy.

By using Twitter, you can position yourself as a maven because now you can build yourself a following really rapidly that are eager to hear what you have to say. It’s really the fastest way to amass a loyal tribe.

This trend will not continue for long, because tons of people have come on Twitter to stake their ground. So get first mover advantage while you still can.


This is something the celebrities themselves have been picking up. You see, the Pareto Principle says 20% of the fans will give them 80% of the support (and movie/music sales). Similarly, 20% of your buyers actually give you 80% of the sales.

Twitter attracts that 20% for you because they voluntarily start following you on Twitter. They take the trouble to find you and add you, hence they are more interested in what you have to say and sell compared to the rest of your crowd. Just add some “Follow Me on Twitter” notices to your website and you can filter your red hot buyers from there.

This trend is here to stay. You just need to keep aggressively promoting your Twitter account so your users will flock to where you want them to go.


This is a trend that even the mighty Google is watching closely. Real-time search is the future. You see, when Google is excellent at what people are searching for at the moment, Twitter is amazing for what people are thinking about at this point.

As a result, you can closely match your marketing angles to the needs of your target market because you know what their dreams, hopes, and fears are without expensive traditional research methods like focus groups and surveys. All you need to do is go to http://search.twitter.com to find out what people are talking about at this point and use it in your marketing.

However, you do need to be selective in what you find out. Spammers are trying game the system, so using 3rd party systems like http://tweetmeme.com could be ideal.


Twitter has opened the door to the revolution of doing business online. By utilizing these trends, the small business owner will find that the playing field is level through twitter marketing. So get trendy and start making money now.

And now I would like to invite you to claim your instant free access to my Twitter marketing and psychology videos by going to http://www.DarkSideOfTwitter.com

You’ll get the 2 videos walking you through how Twitter is one of the most potent tools to take your business to a whole new unprecedented level.

~ From “The Puppet Master” Kenneth Yu


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