How Twitter Differs From Facebook and LinkedIn

January 25, 2010 by Melanie  
Filed under Twittering


Facebook is more of a social networking site. It was created by a couple of college kids from Harvard. The point of it was for college kids to network online. Facebook was created to be very easy for applications. This is most likely why Facebook took off more than MySpace.

It was easy to use the applications in Facebook and this makes Facebook far more flexible than MySpace. MySpace was very inflexible for a while. Now they have changed that somewhat

MySpace used to be very limited in what you could do outside of the MySpace walls, but Facebook was very open. You could connect things to it. You have to remember that Facebook was started by college kids for college kids. The reason that’s important is that Facebook has the most tenuous relationship with entrepreneurs and business people. They are not all that keen about Facebook being used for business purposes and they have done a lot to dissuade businesses and make it more difficult for them.

Facebook is probably not going to completely ban business people. They have a love/hate relationship with them, but it is something to keep in mind. Tomorrow they could decide they have had it with business people and not allow businesses on Facebook anymore and that will be the end of it.

It was designed for college students to connect, date, make friends, to find relationships and parties. People have just taken it and turned it into something much bigger than that. Facebook has 164 million profiles and continues to grow. It is fairly easy to get on and use, then you can add things to it and connect.

Facebook is in between Twitter and LinkedIn in terms of being formal. You can invite anyone you want to be friends. It doesn’t matter. They don’t care that you have lots of people that you don’t know that are friends. That doesn’t bother them so it is not going to get you banned. It’s a good way to promote teleclasses and events. That’s one very powerful way to use Facebook. Because it is so powerful, it is a little over used, but that’s what Facebook can do for you.

About the Author

Bret Ridgway is co-founder of the Newsletter Formula. For your copy of the free report “7 Ways to Make Money with Newsletters and Continuity Programs” visit

Twitter Traffic – How to Use Twitter to Send Traffic to Your Teleseminars

January 18, 2010 by Melanie  
Filed under Twittering


Can you fill up a teleseminar just with Traffic from Twitter? You sure can – read on to find out how.

I remember the first time I did it. I was setting up my next teleseminar. On a whim I sent out the first invitation on Twitter. The sign ups started to roll in. I quickly had several hundred people signed up before I even invited my email list.

Hmmm, maybe I am on to something here. Ever since, I’ve been experimenting and playing with different strategies for inviting prospects to a teleseminar. Some have crashed. Many have worked. Here are the ones that worked.

A few tips on using Twitter to fill up your Teleseminars

1. Twitter knows first – Invite your Twitter followers first, and use this language: “Twitter know first.” I use this all the time and people like the exclusivity of it. You can begin to invite listeners as far out as a week in advance using this strategy.

2. Twitter Traffic – Part of this is mindset. You must realize that when handled properly Twitter is a great source of Traffic. Many people have not gotten this yet. They think of Twitter as just a place to yak it up with friends. And you can do that on Twitter. You can also you it as a tremendous source of traffic for your Teleseminars.

3. Before the TeleSeminar – In the 3 days before your Teleseminar, you will want to step up your invitations on Twitter. You can type in your invitations by hand or use an scheduler like or Because Twitter is so fluid, it’s important that you invite people several times a day. People are in and out of Twitter all the time, and if you only invite once a day many people will miss the invite.

4. Right Before the TeleSeminar - You can tweet like this: “2 hours until…” “90 Minutes until” etc. As with all your tweets, provide the link to sign up for or listen to the TeleSeminar.

5. The Incredible Power of RTs – RT stands for Re-Tweet, which is when some likes what you have tweeted and repeats for their list. Your Teleseminar invitations can quickly go viral on Twitter this way.

6. During the TeleSeminar – You can set up your “auto-tweeting” tool to tweet during the teleseminar that you are holding it right now and invite people. Your listeners can tweet about what they are learning and invite others as well. This can create a strong buzz and get people on your call.

7. After the Call – After the call, right after and for days after, you can invite people to the Audio Replay of your TeleSeminar. You are recording them, right?

It sounds so incredible I know, but you really can fill up a teleseminar just by using Twitter.

And to learn more about how you can use Social Media and Social Marketing for success in your business you can grab your FREE Instant Access to an 11 minute video and a special report on The 7 Universal Laws for Social Marketing Success & Profit when you visit
From Jeff Herring and

Running a Twitter Contest

January 11, 2010 by Melanie  
Filed under Twittering


If you want to attract online attention to a particular product, service or cause, consider running a Twitter contest as Twitter is an ideal social media platform for this marketing strategy.

How to Run a Twitter Contest to Promote a Product

Let’s say you want to promote a new product – we’ll call it “Miracle Copywriting” – that sells for $89. You tweet about this new product, including the link to your site where the product is sold.

You’d like other people to tweet this link also. What will motivate them to do so?

You launch a contest that everyone who tweets the link will be entered in a random drawing to get a free copy of “Miracle Copywriting.” (You can track who tweeted by using to let you know whenever the link appears on Twitter.)

You send out the information on the contest through your email optin list, you post the announcement on your website, and you create an announcement through to tell people on Twitter about the contest.

Now if you write a good headline for the twitwall announcement, you can get extra exposure for your product. Perhaps the headline will be: You Only Need to Tweet Once for a Chance to Own “Miracle Copywriting”

How to Run a Twitter Contest to Increase Your Email Opt-in List

Let’s take another imaginary scenario: You run announcements on Twitter about a contest for the top five essays by Internet marketing college students. To enter, contestants have to go to your website, where they will find an opt-in offer for a free report on top tips for Internet marketing.

Then, of course, you would post the winning essays on your website and tweet about these essays. More people would be motivated to come to your site to read these winning essays – and again be exposed to your opt-in offer.

How to Run a Twitter Contest for a Non-Profit Cause

Now let’s say you want to use Twitter for fundraising. You can attach a contest component to the fundraising efforts. For example, you can solicit gifts for the top five largest donors. And to encourage people to give more, you can tweet about these gifts.

And the way to extend the reach of this type of contest is to solicit partners on Twitter – and preferably partners who have their own blogs. Then each of you blog about the contest, tweet about the contest, upload videos to YouTube, and whatever other online methods you want to use to get out the word about the contest for who donates the most money to the cause.

Warning: While the variations on running a Twitter contest are many, an effective Twitter contest does take work. It requires:

- Planning – how long does the contest run for; when is the best start date
- Coordination – are your Twitter partners on board
- Consistency – a few tweets are not enough; you must continually find new ways of announcing the contest so Twitter doesn’t slam you for tweeting the same thing over and over again
- Transparency – everything you do in connection to the contest must be public with no hidden affiliate relationships

And, remember, the saying “you get what you put into it” is particularly true for running a Twitter contest.

About the Author

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her FREE report on “How to Become a Twitter Marketing Expert” – download the report now from

7 Super Twitter Tips For More Traffic, Followers, Visibility and Profits With Social Marketing

January 4, 2010 by Melanie  
Filed under Make Money


Twitter is a very powerful platform for creating traffic, building your brand and online visibility, building a list and creating profits. But you’ve got to know certain insider tips to really explode your results on Twitter.

So here are 7 Super Tips that lots of big name marketers are using:

Tip 1 – For your main Twitter account, make sure you get your name. Even if your name is not recognized right now, it may be later. And your niche my change over time, your name is less likely to change. If you can’t get your name, get something that communicates what you do and/or the benefits delivered. Stay away from the cutesy stuff.

Tip 2 – DO NOT “hit the ground marketing.” The very worst thing you can do is begin to market right away. It’s the quickest way to get ignored, or worse. Imagine walking into a social setting with a big billboard announcing what you do and asking people to buy from you. Not pretty, right? Then don’t do it on Twitter.

Tip 3 – Join in the conversation and share. Web 2.0 is conversational. It’s not one to one or even one to many. It’s many to many. I’ve connected with many people all over the world just by chatting. These connections turn into joint venture and money for both of us. And it starts with conversations.

Tip 4 – Use the Twitter search bar. On the right hand side of your page is a search bar. Use it. Type in your niche and key words from your niche. You will see all the “tweets” from people talking about your niche. Follow these people. You can learn from them, and many will follow you back.

Tip 5 – What to “tweet” about. Tweet is a weird word I know, but it is what it is. Tweet about LIFE – Links, Information, Fun and Events. Follow this formula and you will be consistently social enough to “earn the right” to market.

Tip 6 – Automate and Integrate – Automate as much of your Twitter experience as you can. Use tools like and At the same time, do not really completely on automation. Always include the personal human touch. Study the options at Twitter and all Social Marketing tools for ways to integrate the various tools. In this way one action can give you multiple results.

Tip 7 – Use “Twitter-Surveys.” Ask your followers what they are struggling with and want to know. It may not be what you think they want to know. Hint: I have created entire products this way.

And to learn more about how you can use Social Media and Social Marketing for success in your business you can grab your FREE Instant Access to an 11 minute video and a special report on The 7 Universal Laws for Social Marketing Success & Profit when you visit

From Jeff Herring and

What Are Twitter Hashtags For and How Do I Use Them?

January 1, 2010 by Melanie  
Filed under Twitter Reviews


If you’re new to Twitter, you may feel inundated by the tidbits of people’s lives streaming by (especially if you’ve found a number of folks to “follow” already). By now you’ve read lots of “Tweets” and clicked the various links people have posted, but you may be wondering what those hashtags are about. You know, the words or phrases smashed together after a # symbol.

Well here’s an explanation of the Twitter hashtags (no geek-speak used):

Essentially, they’re a way of organizing information and making it easy for people to find what they’re looking for on Twitter. It’s a bit like categorizing your recipe box #stews, #cookies, #cakes, #secretBBQsauces, etc. etc. etc. So if you see someone sticking #startrek at the end of their tweet, they’re just letting folks know their comment or link belongs in the Star Trek section of their Twitter “recipe box.”

Twitter hashtags that don’t make sense?

What if you see someone using a tag and can’t, for the life of you, figure out what it’s in reference to? You can either file it into the ‘how important can it be anyway?’ camp, or you can look it up to find out. Sites such as and can show you what hashtags are being used (or have been used in the past) and what they mean.

Why would you want to use hashtags?

Ahh, the big question. What’s in it for you? Can’t you tweet on Twitter just fine without throwing hashtags into your already limited writing space? Sure you can. But just in case you want to try them out, here are a couple reasons:

Basically, hash tags make it easier for folks to find your tweets. There are all sorts of search sites out there that help connect Twitter users. Let’s say you’re a fantasy fiction fan who can’t get enough of Harry Potter, Lord of the Rings, and other speculative fiction novels, and you want to meet other Twitter users with the same interest. If you’ve ever tried to search for “fantasy” online, you know you’re as likely to get fantasy football sites as you are to find sites devoted to the genre (and we won’t even get into the other “fantasies” people talk about online). Now if you head over to a Twitter search engine such as or and type in #fantasy, as opposed to just “fantasy,” you’ll only get tweets from folks who have tagged their posts #fantasy. I can’t promise that you won’t still find some, uhm, questionable tweets that way, but I’ve had much better luck than by simply searching fantasy (the football people usually use the #football hash tag).

Also, if you were writing about Harry Potter books and it wasn’t natural to use the word fantasy in the sentence, you could tag it with the #fantasy hashtag at the end, and people could still find your tweet by searching for fantasy.

How to use Twitter hashtags

Okay, you’re sold on them now. Or at least, you’re thinking of trying hashtags once or twice. How do you use them?

It’s pretty easy. For obvious ones, just add #yourtag somewhere in the Tweet (people often put them at the end, but there are no rules). If you’re not sure what the most popular hashtag convention is, you can check the search sites I mentioned above to see what other people Tweeting in that area are using (since space is limited, people usually go for short tags).

You can also start your own. Perhaps you’re talking about a new event, meetup, convention, etc. and part of the reason you’re tweeting is to advertise it. You can announce it into existence to inform other folks from the event, meetup, etc. what the official hashtag is going to be.

i.e. on Twitter, you might post:

Portland Science Fiction Lovers Meetup members, let’s categorize our tweets with the #PdxSFMeet hashtag.

Easy peasy! Just play around on Twitter and with the search sites, and you’ll get the hang of hashtags in no time.

If you’re a lover of things geeky and/or a science fiction and fantasy fan, follow the author on twitter or check out her fantasy short stories (nothing dirty!).