Five Steps to Building Your Brand on Twitter

June 3, 2009 by Melanie  
Filed under Twitter Apps

Twitter

Twitter

There are 5 basic steps to effectively branding your business on Twitter. Create a custom Twitter background, attract followers, build your base, interact with the community and make your sales pitch. This is not an overnight processes but with a customer base 50% of which have a college degree and earn $60,000 plus each year is worth the slow cultivation.

(1) Your Custom Twitter Background
Twitter’s unique design a background feature is a free billboard for you to promote yourself or your business. The design can be an extension of an existing website, promote a product or be an effective online business card with contact details. The unique background template is not a static item. It can be edited to attract or inform followers about new products, services, or web site locations.

(2) Attracting Followers
It is after all about who is following you on Twitter and by extension those who follow your followers. In the beginning tweeting famous quotes, music, humorous videos and news is an effective tool to attract followers.

(3) Build Your Base
Your base will not be successfully built with a hard sell approach. In a recent survey of twitterers 42% of respondents said they unfollowed other twitterers because they were tired of watching them self promote with links and no interaction. An effective way to build follower numbers is by manually following those who follow your followers. Your base will likely have a following with the same interests that attracted them to you.

(4) Interact with the Community
This is not a time for the sales pitch you are cultivating a client base. Tweeting information about subjects that potential customers might find of interest is the perfect introduction to your business. If you sell tackle tweet the latest fishing contest winner or chocolatiers could post news links to health benefits of chocolate.

(5) Making Your Sales Pitch
Now that you have their attention you can test a few sales tweets. Check for rise or fall in follower levels after each tweet and adjust content accordingly. Using humor to pitch your product can launch Twitter version of viral “the retweet” and send you message out to people far outside your base.

Design, attract, build, interact and sell are all the tool you need to successfully promote you brand on Twitter. Following these steps will ensure you are building a permanent base of repeat customers in the Twitterverse.

Lee Hiller is an expert designer of Twitter backgrounds Her Twitter user name is @thehillers

RESOURCES

Twitter Rockstar

Twitter Affiliate Cash

Twitter API: Up and Running: Learn How to Build Applications with the Twitter API

Twitter For Dummies

Are You Missing Out On These 3 Hot Trends in Twitter Marketing?

June 2, 2009 by Melanie  
Filed under Twittering

tweetiesTwitter now is the hottest social media space in the world. Heck, even Oprah, Ashton, Diddy and a whole range of the Hollywood elite are now on the microblogging platform. What’s more remarkable are the developments happening in the Twitter for Business space. Here are 3 exciting trends that will explode your social media ROI once you implement it into your Twitter marketing efforts.

TREND #1 – CHANNEL CELEBRITYDOM

You may not be one of those mega-stars, but did you know you can be one of the niche superstars in your Twitter marketing channel? Stephen Pierce, Joel Comm and a whole range of other gurus are saying you can own your field by positioning yourself as an expert, and Twitter solidifies your grip because you can build credibility like crazy.

By using Twitter, you can position yourself as a maven because now you can build yourself a following really rapidly that are eager to hear what you have to say. It’s really the fastest way to amass a loyal tribe.

This trend will not continue for long, because tons of people have come on Twitter to stake their ground. So get first mover advantage while you still can.

TREND #2 – PARETO MARKETING

This is something the celebrities themselves have been picking up. You see, the Pareto Principle says 20% of the fans will give them 80% of the support (and movie/music sales). Similarly, 20% of your buyers actually give you 80% of the sales.

Twitter attracts that 20% for you because they voluntarily start following you on Twitter. They take the trouble to find you and add you, hence they are more interested in what you have to say and sell compared to the rest of your crowd. Just add some “Follow Me on Twitter” notices to your website and you can filter your red hot buyers from there.

This trend is here to stay. You just need to keep aggressively promoting your Twitter account so your users will flock to where you want them to go.

TREND #3 – PSYCHIC MARKET RESEARCH

This is a trend that even the mighty Google is watching closely. Real-time search is the future. You see, when Google is excellent at what people are searching for at the moment, Twitter is amazing for what people are thinking about at this point.

As a result, you can closely match your marketing angles to the needs of your target market because you know what their dreams, hopes, and fears are without expensive traditional research methods like focus groups and surveys. All you need to do is go to http://search.twitter.com to find out what people are talking about at this point and use it in your marketing.

However, you do need to be selective in what you find out. Spammers are trying game the system, so using 3rd party systems like http://tweetmeme.com could be ideal.

THE WORD ON THE STREET SAYS…

Twitter has opened the door to the revolution of doing business online. By utilizing these trends, the small business owner will find that the playing field is level through twitter marketing. So get trendy and start making money now.

And now I would like to invite you to claim your instant free access to my Twitter marketing and psychology videos by going to http://www.DarkSideOfTwitter.com

You’ll get the 2 videos walking you through how Twitter is one of the most potent tools to take your business to a whole new unprecedented level.

~ From “The Puppet Master” Kenneth Yu

RESOURCES

Twitter Traffic Exposed – Make Upto $62 Per Sale! *hot* Product

Viral Tweets – Converts Like Crazy!

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

The Twitter Book

Is There a Potential Twitter Sale?

June 1, 2009 by Melanie  
Filed under Twittering

Twitter Bird

Twitter Bird

What is Twitter?

basically Twitter is a social networking site that is free. With twitter you are able to micro-blog, which is the ability for users to send updates to others or have their own updates read by others, also known as tweets. The Tweets are basically written text posts that can be up to 140 characters in length, and then displayed on the user’s profile page, they will be sent to anybody in the users network that they want them to be sent to. The people that the messages are sent to are called Followers.

Although, messages can be restricted to those in their circle of friends. Users can send and receive tweets using the Twitter website, Short Message Service (SMS) or external applications. The service is free when using the internet, but depending on your network SMS messages may incur fees.

Tweeter was created in 2006 by Jack Dorsey, since then it has become very popular worldwide. It is sometimes called the “SMS of Internet,” due to the fact that you can send and recieve short messages using a variety of web based applications.

How many people use Twitter?

It is not that easy to find out the number of people using the twitter service because they do not release the number of active accounts they have for privacy reasons. In 2008, Jeremiah Owyang of Forrester Research said that Twitter had up to 5 million users.

In 2009 Compete.com ranked Twitter as the third most used social network, Facebook, MySpace and then Twitter. It also put the number of unique monthly visitors at about 6 million and the number of visits generally at 55 million. A number of other web analytical sites have also, called twitter the fastest growing site on the internet.

Things to consider about Twitter

Keep in mind that Twitter does collect your person information and share it with third parties. Basically Twitter considers your information an asset, and there terms say that they reserve the right to sell it if the company changes hands.

There are a number of Twitter-type services available, such as sending text messages to more than one person at a time. Other services provide Twitter-type functions, but only within a closed network for corporations, nonprofits, universities, and other organizations. It was estimated that there were as many as 111 Twitter-type sites.

Because of the shear size of twitter users there is naturally a potential twitter sale here and there, some users have actually made thousands of dollars recommending things to their Followers. For more information on exactly how to use twitter visit my site and at ===> Potential Twitter Sale <=====

About the Author

Ikedi’s a specialist in research, has a Law degree, expert in giving advise. Writes clear articles that anybody can read and understand. He writes on a number of issues ranging from designer Jeans to On-line business strategies. Ikedi loves playing soccer and has played semi-professional soccer.

Feel Free to publish this article! Click on My link to browse my websites and and get more insight information on how to use twitter for your benefit Potential-Twitter-Sale

RESOURCES

Twitter Traffic Machine – The Automated Growth & Money Making System.

Generate Cash At Will Using Twitter.

Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Tips, Tricks, and Tweets

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